Clients Want Communicators, Not Just Technicians
Software now handles much of the routine number crunching and paperwork. Lawyers are becoming contract communicators and accountants are becoming number communicators. Clients increasingly want to know how something affects them personally and not just what the technical answer is.
Pick a Title That Actually Gets People in the Room
A title like the legal implications of labor contracts sounds dry and technical. Something like increase your profits now by giving your employees a raise gets far more attention while covering the same underlying material more engagingly.
Keep the Room Comfortable and the Talk Short
A brilliant presentation still falls flat if the room is uncomfortable. Speak for no more than about 20 minutes at a stretch and then open the floor for table discussion and feedback with your associates seated among the participants rather than standing at the back.
Build a Real Follow-Up Plan
Do not hand out materials during the talk itself. Ask for business cards instead and promise to send the material afterward. Mail lower priority prospects their materials and hand deliver them personally to your top prospects for maximum impact.
Final Thoughts
Speaking to groups sharpens your communication skills while building your reputation as a real expert in your field. That reputation opens doors that cold outreach rarely can. Pick one topic you know well, turn it into an engaging title and pitch it to a local business group this quarter.
Â
