Make Collecting Testimonials Easy
Ask your happiest clients directly for a testimonial or offer to draft one for their review and approval. One firm even hired a professional interviewer to record short spontaneous client testimonials giving them a rich library of authentic material to draw from.
Use Testimonials at the Right Moment
A tightly edited compilation of positive client comments played during a key meeting can be a powerful and memorable way to build instant credibility with a new decision maker.
Let a Happy Client Speak Directly
Asking a delighted current client to call a prospect ahead of a meeting or even to be on standby during the meeting itself gives a prospect real first-hand reassurance that no brochure could ever match.
Final Thoughts
Creative well-used testimonials are one of the most effective tools for lowering a prospect's perceived risk in hiring you. Reach out to two or three of your happiest clients this month and ask for a short testimonial you can start using right away. A strong third-party voice often convinces a hesitant prospect faster than anything you could say yourself.
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