Hourly Billing Has a Hard Ceiling
Traditional cost accounting style billing has changed little over the decades even as marketing and service delivery in professional firms have improved dramatically in almost every other way.
Some Clients Will Pay More Than You Think
Just as some people choose to drive a luxury car when a cheaper option would work fine some clients are genuinely willing to pay more than your current fee structure captures if that fee structure is built around what they truly value.
Try a Fixed Price With a Change Order System
Clearly spelling out what is and is not included in a fixed price agreement then treating anything outside that scope as a change order mirrors how a good contractor manages a home renovation project.
Final Thoughts
Billing by value rather than by the clock changes your incentive from working longer hours to delivering genuine results and clients notice that shift. Pick one recurring service this year and experiment with pricing it based on value instead of time. A single successful pilot is often all it takes to convince the rest of your firm.
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